Arsalan Khan
Since the pandemic hit, in-person events have been held to a standstill. In the meantime, schools, organizations, and businesses have had the task of preparing to hold fundraisers and social events virtually. One of the best resources to use for finding, promoting, and planning virtual events is Eventbrite.
This is a fairly new landscape to be navigating, and it’s important to properly understand the steps that are involved in creating your first virtual event. Here’s some methods that’ll help you sift through the process of creating your next virtual event through Eventbrite.
1. How to Get Your Eventbrite Conference Off to a Great Start
Online-only events provide hosts with the opportunity to have a far-reaching effect on people around the world. Here are some of the best benefits to hosting one:
- Minimize Logistical Planning
Preparing and printing out postcards aren’t as big of a factor when it comes to an online event through Eventbrite. The system’s custom ticket designer allows for personalized invitations to be created and emailed in a matter of minutes. Virtual attendees also don’t have to spend time through traffic to try to make it to the start of the event. Most virtual meeting platforms also come equipped with a recording tool that allows you to send out tapes of the event to attendees afterwards.
- Spur Effective Engagement
Contrary to popular belief, hosting a virtual event may actually do a better job of ensuring attendee participation. Since the audience has your attention from the convenience of their home or personal space, you can encourage them to answer questions or split into breakout rooms. It’s not unheard of for people to get nervous during in-person, large scale events. Switching over to virtual meetings alleviates this problem. Attendees can also engage through virtual events in a wider variety of formats such as polls, chat windows, and file-sharing.
- Optimize Cost Savings
Virtual events cost far less to put on compared to the logistics involved in setting up an event for several hundred attendees. With physical events, not only do you have to worry about the venue, but also providing food, printing out agendas, and hiring staff. Online events can easily be managed by far fewer hosts and promoted through Eventbrite’s built-in automated emailing system.
Regardless of which space you’re interested in setting up an online event for, Eventbrite’s virtual event management system should provide quality assistance. Through an in-house automated ticketing system, easy-to-navigate UI, and integrated privacy management systems, Eventbrite’s virtual event space is one of the leading venues for exploring ideas for your next online event.
2. Creating Sponsorship Revenue for Virtual Events
One of the primary ways to promote online events is through email. Email is easily one of the most powerful ways to communicate with attendees regardless of the circumstances. To ensure a productive and informative email, ensure that sponsors are offered a bundle where they can directly promote their content to attendees. Additionally, hosts can establish a guest blog as part of providing event updates. This can be specifically geared towards a niche audience fitted to the implied attendees of your event.
The second way to setup event sponsor is through social media. Facebook, Twitter, Instagram, and LinkedIn have all become popular media platforms for sponsorship promotion. Before making posts on them simultaneously, make sure you are using the platforms for which your audience is most aligned.
Specifically attempt to leverage Facebook Events and Groups for sponsorship engagement. Content can include exclusive giveaways leading up to the event or a sponsored recap afterwards.
3. Sharing Your Eventbrite Meeting Through Social Media
Try to create a LinkedIn group to post sponsored content and encourage attendees to mark that they are attending. This will help build anticipation towards your event ahead of time, and it also provides a reasonable method for sponsors to gauge their audience reach.
Video has become another popular way to present content through social media, particularly in short-form. You can use it to tease an event through Instagram or Twitter to promote a sponsor’s role.
Beyond just linking sponsors in posts and email chains, also make an effort to include links to their website and references to their products. Provide attendees with relevant context to ensure that the sponsor is being presented in an effective manner.
Eventbrite’s Resources for Creators
Eventbrite provides you with the necessary online tools for bringing people together in a virtual setting. Conference hosts can additionally gain access to promotional pipelines to sell tickets to exclusive events. Eventbrite’s distribution, discovery, and privacy tools allow for your next virtual event to run seamlessly.
The Eventbrite setup process is streamlined. The first step is to take your event online. Eventbrite allows you to set your location to become online-only. Then, hosts have the option to add digital links for Eventbrite to direct to attendees of the conference after they register. These links can also include embedded instructions, images, and video tags at any time. Lastly, Eventbrite provides an integrated ticket design creator to prepare free, paid, or donation tickets for your online event.
